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Jaguar & Land Rover to share more platforms. But you already knew that.

As Jaguar and Land Rover expand their model range and move to aluminium construction, they plan to share more platforms. Jaguar has been using an aluminium platform for the XJ for some time – long before the latest XJ came along. The aluminium platform the XJ uses is just the start for Jaguar Land Rover, as we reported back in 2009, and it seems that JLR are planning to use the move to aluminium underpinnings to cut their platforms to just two or three.

Ford earns $2.6 billion in first quarter

Ford, helped by new models, rising U.S. sales, and a rebound in Europe, reported a first-quarter profit of $2.6 billion today. In the first quarter of 2010, Ford earned just over $2 billion.

2012 Ford Focus: A different kind of test drive for consumers

Ford is rolling out a fairly simple idea in August to get consumers interested in the 2012 Ford Focus--drive it. But instead of the usual dealership experience, where potential buyers are often accompanied by a sales person, Ford is now pitching the new Focus to customers on more neutral turf, which the aim of highlighting the technological and handling prowess of the car. The program is being billed as “Start more than a car.