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Dr Zetsche opens CES with keynote speech

Hot on the heels of the unveiling of the new Mercedes-Benz SL in Detroit yesterday, Dr. Dieter Zetsche, Chairman of Daimler AG hot-footed it to Las Vegas to open the Consumer Electronics Show (CES) in Las Vegas with a keynote speech that highlighted the company's direction in the ever-important tech space. Car Design News made a similar journey from Michigan to Nevada to bring you the headlines.

Aston Martin DB9 4WD Plug-in Hybrid revealed by Bosch (video)

Bosch has built a plug-in hybrid Aston Martin DB9 We’ve always believed one of the best uses for hybrid powertrains is to provide extra performance on high-end cars, something Bosh has demonstrated by fitting the Aston Martin DB9 with a hybrid setup. The hybrid DB9 hasn’t been built to preview a production hybrid DB9 (although it probably should) but to demonstrate what Bosch can do with an existing car. Aston Martin donated the DB9 to Bosch for the hybrid project, and Bosh has fitted the DB9 with three electric motors – one at each front wheel and one next to the Aston’s V12 – which gives the DB9 something in the region of an extra 250bhp to play with.

Jaguar signs up Beckham for Chinese team

First José Mourinho, now Jaguar has signed up David Beckham for its team of ambassadors to promote the new F-Type Coupé worldwide. Beckham will be kicking off his position in China, where’ll he be seen with the F-Type on billboards as well as in magazines and on TV. José Mourinho to get first F-Type Coupe The cars of David and Victoria Beckham “I’ve always been an admirer of Jaguar – from the styling and design to the feel and roar of the engine, every element feels uniquely British,” said Beckham.