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Volvo WILL build a luxury car to take on the Mercedes S-Class

Volvo WILL build a luxury car to take on the Mercedes S-Class (Concept You pictured) Volvo has done a lot right – and not much wrong – since Geely took over the reigns from Ford. With new cars like the V40, a new range of 4-cylinder engines and a new design direction – previewed by the stunning Volvo Concept Coupe – the Swedes look to be on a roll. But their strategy of pointing their cars at premium car lovers in the mainstream segment seemed to have taken a left turn with a revelation by Geely and Volvo Chairman, Li Shufu, who has declared Volvo are to build a luxury car to take on the might of the Mercedes S-Class, Audi A8, BMW 7-Series and Jaguar XJ.

New Lexus RC F to rival BMW M4

Lexus has confirmed the first details of a new RC F high performance model, which will debut at the Detroit Motor Show 2014 next week. Driven by what’s said to be the most powerful 5.0-litre V8 ever offered by Lexus, the RC F is set to top the new RC coupe range that was unveiled at the 2013 Tokyo Motor Show last November. A spiritual successor to the old Lexus IS F, the RC F will become the first rival to challenge the new BMW M4 later this year.

Gert Hildebrand on his new challenge at Chinese startup, Qoros

Qoros Auto, a new start-up luxury automaker which launched in China late last year, is poised to take on the established German firms in the increasingly competitive luxury segment. The company was formerly known as Chery Quantum Auto Co. Ltd (“CQAC”) and is a 50/50 joint venture between Chery Automobile and Israel Corporation.