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Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

BMW Concept 5-series ActiveHybrid (2010)

By Tim Pollard First Official Pictures 28 February 2010 06:30 BMW's new 5-series will quickly spawn a petrol-electric hybrid – as this Geneva motor show 2010 concept car proves. It'll be the third BMW hybrid car in production, after the ActiveHybrid X6 and ActiveHybrid 7. Like the part-electrified 7-series, the Concept 5-series ActiveHybrid uses a straight six petrol engine with twin turbos and an eight-speed auto with a hybrid module built in.How clean is the new BMW Concept 5-series ActiveHybrid?Munich says both fuel consumption and CO2 emissions are improved by 10% and a zero-emissions EV mode is available, as the hybrid 5 is a full hybrid.

Nissan LEAF becomes London Taxi

Nissan has been ferrying Londoners and tourists round the capital in the Nissan LEAF EV free of charge as part of its ‘Big Turn On’ campaign. Yesterday we reported that a Nissan LEAF was going to go backwards up the hillcimb at Goodwood in a bid for a reversing speed record, and to draw attention to the LEAF’s strengths as part of Nissan’s ‘Big Turn On’ campaign. We’re not too sure how being able to go backwards as quickly as you can forwards in a LEAF is a big selling point, but Nissan’s stunt in London this week is far more relevant – they’ve been offering fee taxi rides in the electric LEAF to tourists and Londoners alike.