Polaris Edge Headlamp on 2040-parts.com

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

MINI Coopers recalled in US over fires

The MINI Cooper is being recalled over fires Following an investigation started in October, BMW in the US has issued a recall for 88,911 MINI Coopers built between 2007 and 2011. Back in October we reported that the MINI Cooper S was under investigation in the US after a spate of fires. ‘Spate’ may be a bit strong as, at that time, there had been a total of just 12 fires reported.

rusEFI: Open-source homebuilt fuel-injection set to rival Megasquirt

Electronic fuel-delivery and ignition controls have given us a new golden age of engine efficiency and performance. Most of us would never go back to the dark ages—say, before 1990—when you could still buy new vehicles with carburetors and clunky distributors. From the point of view of those of us who like to modify our cars, however, the black-box nature of engine-control computers limits our options for making changes to how our fuel-delivery and ignition systems function.