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Subaru seeks to dump 'quirky,' broaden appeal

When Subaru arrived in the United States in the 1960s, ads used the unflattering slogan "cheap and ugly." The brand has come a long way. But to critics, the concept of "Subaru styling" is still an oxymoron. Even loyalists describe it as "quirky"; the less charitable choose "bland" and "boxy." Subaru is one of the few brands that have been unscathed, even growing stronger, during the U.S.

Mercedes at the Paris motor show 2008

By Ben Whitworth Motor Shows 02 October 2008 12:04 Mercedes’ new Project Fascination – easily the best-looking car from Stuttgart in a long while – took centre stage on Daimler's stand, followed by the new S400 Blue Hybrid, a grenade-proof Pullman stretch limo, en electric smart and a new biturbo diesel. A busy stand. No wonder it took almost half an hour to unveil them all!

Fiat Panda Monster Truck to star in new Fiat TV commercial (video)

Fiat has turned the Fiat Panda 4×4 in to a monster SUV with 60 inch wheels to star in a new Fiat TV commercial arriving in 2013. We’re used to seeing big American SUVs get monster tyres to turn them in to car-crushing monster SUVs. But turning the comparative;y diminutive Fiat Panda 4×4 in to a monster truck is something altogether different.