Polaris Fusion Hood Panel on 2040-parts.com

Spyker confirms Peking to Paris will be a V8

Spyker confirms that the Peking Paris luxury 4x4 will be a V8 not a V12 [ad#ad-1] We brought you an exclusive the other day that Spyker will drop the planned V12 version of its uber-4×4 – The Spyker Peking-Paris D12 – in favour of a supercharged V8 – The Spyker Peking-Paris D8. But it’s always nice to have confirmation from the horses mouth and today, with a financial statement from Spyker, comes a tacit admission (or actual proof, as we like to think of it!) that our story was indeed correct. Spyker talk about the Peking-Paris in their statement, but only ever refer to it as the D8, dropping all references to the D12, which is probably as much as they’re willing to reveal until the car turns up at Frankfurt in September.

Audi reveals TV spots for A3

Audi has revealed a few TV ads for its newest A3 sedan, which we reviewed last week. The one-minute, 30-second and 15-second spots feature comedian Ricky Gervais, chef David Chang, photojournalist Lynsey Addario, comedian Kristen Schaal, boxer Clarissa Shields, street artists Cyrcle and church choir Voices of Destiny. The company is building off its “Stay Uncompromised” theme that debuted during the Super Bowl.

Honda – made in the UK

Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.