Wed, 10 Feb 2010 00:00:00 -0800
By Tim Pollard
First Official Pictures
10 February 2010 17:15
One of the surprises of the year: Nissan today slid the covers off the new 2010 Juke crossover – and it's one radical-looking mini 4x4. Even Nissan officials call it 'challenging' and its postmodern face is one that's bound to spark controversy on message boards around the world wide web. The new B-segment Nissan Juke takes its cues from the Qazana concept car, with a dash more realistic production details.
Sun, 18 Mar 2012 00:00:00 -0700
Hyundai use hypnosis to sell the new i30
Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.
Thu, 16 Apr 2009 00:00:00 -0700
By Ben Whitworth
Motor Industry
16 April 2009 10:01
CAR is reporting live from McLaren's HQ today. Boss Ron Dennis is going to announce the full strategy for his road car business and we're going to bring you a real-time blog of what we see and hear at the Woking-based Technology Centre today. CAR contributing editor Ben Whitworth is off to Surrey and will be filing his thoughts electronically throughout the morning, so tune in as we bring you the full details of the new P11 sports car and the rest of McLaren's plans. We're updating the words and pictures throughout the day, so start at the bottom and work your way up.
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