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Frank Stephenson on the importance of color in design

During the announcement of the McLaren Automotive's partnership with paints and coatings company, AkzoNobel, Car Design News took the opportunity to discuss the importance of color in design with design director Frank Stephenson. According to Stephenson color's ability to invoke emotions and communicate with viewers, he described just how big a part it has to play in the design process and how it inspires designers when developing products. "The first thing color does is influence the brand – it gives the customer an identifiable element to what we're talking about.

VW 'to announce its WRC entry' at Rally Sardinia

VW Polo R WRC (2011): Volkswagen enter the WRC High-level sources in an existing World Rally Championship team have told CAR that Volkswagen will formally announce its decision to enter the WRC at Rally Sardinia, which starts on 5 May 2011, somewhat stealing the thunder of Mini’s WRC debut. It’s believed that sister firm Skoda’s Fabia Intercontinental Rally Challenge car will be used as the first step in development. This car currently runs to the 2.0-litre naturally aspirated S2000 rules, so one of the first steps will be to switch to a 1.6-litre turbo.

Infiniti sketches future products for Pebble Beach Concours d'Elegance

Is this the next stroke of brilliance from Infiniti? We'll have to wait until the Pebble Beach Concours d'Elegance event in August to find out. As has been its custom the past couple of years, Nissan's luxury-division carmaker has been revealing its wares at events surrounding the California concours.