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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Major restrictions suggested for learner drivers

A NEW report on potential changes to young driver training could cut accident casualties by more than 4,000 a year. The report, from transport research group TRL, recommends teenagers should not be allowed to take their driving test until they are 18, rather than the current threshold of 17. They would have to have a 12-month "learner stage" beginning at 17 with a requirement for at least 100 hours of day-time and 20 hours of night-time supervised practice.

The movers and shakers behind the new 2014 Corvette

You've heard what Autoweek editors have to say about the 2104 Corvette. Now find out what some of the men behind the Stingray think of it. In this video, Autoweek speaks to Corvette chief engineer Tadge Juechter, product manager Harban Charles and the Bob Lutz about the inspiration behind Stingray's design and the future of automotive performance.