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Jaguar’s XE Launch Exceeds All Expectations

AT a glittering launch event in London Jaguar treated the assembled media to a succession of theatrical and musical acts ahead of the main event – the long-awaited unveiling of its new XE compact executive saloon. The new car is a big deal for Jaguar, as it allows the Brit car maker to go head-to-head with the likes of BMW, Audi and Mercedes in the fiercely competitive compact executive market. Jaguar’s XE is tasked with showcasing a range of new technology that’s expected to be rolled out to other models in the coming years.

Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.

Mercedes-Benz Bionic car at MoMA

Unveiled in June 2005, the Bionic car was developed by designers, engineers and biologists working hand in hand. Its template was a sea dweller from tropical latitudes: Ostracion Cubicus - more commonly known as the boxfish. Despite its unusual-looking shape, the fish is extremely aerodynamic and can therefore move using a minimal amount of energy.