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Aston Martin showrooms go Hi-Tec

I’m not too sure it will help much with sales at the moment, but it has been announced that Aston Martin are to become the first company to use Microsoft’s Surface Device in UK Car showrooms. The Surface device is in essence a glitzy coffee table, with a built in PC running the new software from Microsoft. Based on the software Aston Martin currently uses on its website, the device allows the salesman to configure the car on a coffee table screen, with changes of colour and wheels showing on the screen.

McLaren MP4-12C to charge hill at Goodwood with Button and Hamilton at the wheel

The McLaren MP4-12C will make its much-anticipated public debut at Goodwood, and yet another advanced prototype will charge up the famous hill in the supercar portion of the event--driven by none other than McLaren Formula One stars Jenson Button and Lewis Hamilton. They'll be piloting the VP9 validation prototype finished in traditional McLaren orange. In addition to the hill charge, a new prototype will be on display with all of the carbon-fiber fittings, including splitter, engine covers and seatbacks.

Mazda 3, Mazda 6 get customized for the SEMA Show

We like the look of Mazda's current lineup, from the basic 2 to the sleek 6. Kodo design language has a lot to do with it -- Mazda North American Operations design director Derek Jenkins says that, thanks that Kodo styling, "the Zoom-Zoom genetic code is further being embraced, not buried, through increasingly expressive vehicle design." (Ugh.-ED) We didn't know genetics had anything to do with it, but hey -- tough to argue with the results. Perhaps Kodo's effectiveness is why Mazda's SEMA show concepts are fairly...restrained compared to what other automakers are bringing to Las Vegas.