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Jaguar X-Type: 18,000 X-Types recalled in the UK

Jaguar X-Type Recall - almost 18k affected over possible cruise control malfunction The Jaguar X-Type, ‘Ford’ Jaguar’s stab at mopping up sales from BMW’s 3 Series and Mercedes’ C Class, is back in the headlines, with Jaguar issuing a recall for 18,000 X-Types in the UK – around 5 per cent of the total X-Type production. The cars affected are diesel-engined X-Type models made between 2006 and the end of X-Type production in late 2009, and the recall concerns the cruise control, which may not respond under certain circumstances. To be fair to Jaguar, the issue with the cruise control failing to respond has not come to light through any complaints from owners, but from an employee of Jaguar.

Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Whos Where: Ford of Europe reshapes their design department

It was only to be expected that some of the brightest creative forces should follow Martin Smith who joined Ford of Europe from his position as GM Europe Design Director in August this year. Stefan Lamm was a studio chief designer at Opel - he was recently confirmed as Chief Designer Exteriors at Ford. At the same time two new appointments were announced alongside an interesting restructuring of Ford of Europe's design department.