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Jaguar premieres first Super Bowl ad ahead of game

Jaguar must have been ecstatic about its first Super Bowl ad because the British automaker decided to premiere it online before the big NFL showdown on Feb. 2. The ad features renowned British actors Sir Ben Kingsley, Tom Hiddleston and Mark Strong in the leading roles in its Super Bowl ad production.

Audi traffic light recognition technology to save you fuel

Audi has announced its online traffic light recognition system is now market ready. The idea of this is to help drivers hit green lights instead of red lights, thus saving both time and fuel. Called Audi Online Traffic Light Information, the technology was demonstrated in January at the Consumer Electronics Show (CES) in Las Vegas and testing is also under way in Verona and Berlin.

Aston Martin in talks with Mercedes for engine supply

It has seemed for some time that Aston Martin’s wish-list for future engines revolved around Mercedes. They currently use a V12 developed from Ford’s Mondeo V6 and a V8 that’s a development of the 4.2 litre that was in Jaguars (and Range Rovers) until a few years ago, but new engines (and new platforms) are vital if Aston are to remain competitive. Before the recent investment in AML by Investindustrial, there were plans for Aston to use both engines and platforms from Mercedes (the Lagonda SUV was built on the underpinnings of the Mercedes GL) and even the possibility that Aston Martin would design and build the next generation Maybach.