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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

McLaren P1: First interior photos arrive

Ahead of its debut at the 2013 Geneva Motor Show next month, McLaren has sent us the first interior photos of their new hypercar. As we already know, the P1 isn’t following the almost unique 1+2 seating concept of the McLaren F1, but has opted to make it a regular two seater. That means that there will be no right hand drive cars – they’ll all be left hand drive – and McLaren are left deciding how to make the P1′s cockpit unique.

De Tomaso bites the dust – again

De Tomaso has filed for bankruptcy again after failing to complete any of the deals Gian Mario Rossignolo had claimed would save the brand. De Tomaso has never had a an easy time of things despite building a few cars – well, the De Tomaso Pantera, at least – which had real appeal. After its last bankruptcy, former Fiat executive Gian Mario Rossignolo rode in as a white knight to put De Tomaso back on top – or so we thought.