Procomp Electronics Djs-014169 on 2040-parts.com

First customers are key to EV sales success, execs say

Word of mouth is a key element to generating buyers for electric and plug-in hybrid vehicles. Today, it's the early adapters, tech-savvy buyers who are embracing the technology and buying the plug-in hybrid Chevrolet Volt and the battery-powered Nissan Leaf. But for these vehicles and similar models to go mainstream, anxiety about the technology needs to be eliminated.

Even better value for business from Lexus with new GS 300h

PREMIUM luxury manufacturer Lexus is adding to its GS range of mid-sized saloons by introducing the GS 300h to the range. Joining the established GS 450h in the range early next year, the GS 300h promises highly impressive CO2 emissions of 109g/km from its 2.5-litre full hybrid powertrain. That could deliver significant savings compared to its key premium market diesel and hybrid competitors, the GS 300h SE could represent an annual saving of up to £2,000 per year.

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.