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Suzuki goes to the dogs with Super Bowl ad and free pet ID tags

Suzuki on Thursday released its 60-second Super Bowl commercial that highlights the all-wheel-drive version of the Suzuki Kizashi Sport. This is the second consecutive winter-themed Super Bowl commercial for Suzuki. Last year, the Kizashi battled “wicked weather” snowmen inspired by the comic strip “Calvin and Hobbes.” The new ad features Inuit people and their sled dogs.

SEAT Ibiza ECOMOTIVE does 100mpg

Gerhard Plattner achieved almost 100mpg in a SEAT Ibiza ECOMOTIVE But when press release came in from SEAT this afternoon telling us that a SEAT Ibiza ECOMOTIVE has just achieved a run, on real roads from Barcelona to Germany, of 1,562km and used just 45.53 litres of fuel, we had to get our calculators out (we’re so old now we can only see the reality of the achievement in mpg!). By our reckoning the Ibiza managed just a shade under 100mpg. Astonishing.

Alfa Romeo 4C finally on sale in 2013?

It seems the Alfa Romeo 4C may finally arrive in production guise at the 2013 Geneva Motor Show, and on sale soon after. First seen at the Geneva Motor Show in 2011 – when we expected it to go on sale in 2012 – the 4C has been rolled out by Alfa Romeo a few times since – even complete with ‘teasers’ when all that had changed was the colour – to keep up interest in a car that holds much promise but didn’t seem to be heading anywhere. But now, according to Autocar, Alfa Romeo has confirmed that a production version of the Alfa 4C will arrive at the 2013 Geneva Motor Show before going on sale – at least in Europe – later in the year.