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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Non-starting Nissan LEAFs to be reprogrammed

NIssan LEAF - date with a laptop They’re not exactly thick on the ground but, as we reported just a week ago, Nissan has already got problems with the Nissan LEAF, which has been refusing to restart once it’s stopped. Not restarting is not exactly a safety issue, so as long as you can actually get your nice new Nissan LEAF to start in the first place there’s no chance it will pack up on you mid-journey (unless you run out of electrickery). But having stumped up at least £10k more than an equivalent ICE car would cost for your LEAF, the least you should be able to expect is it to do what it says on the tin without packing up.

The Name Game: Why the next Buick will be called the Verano

Verano means “summer” in Spanish, though it could easily be a type of coffee or even a brand of crystal. But the idea behind the latest Buick was to snare an upscale, forward-sounding name to lure to new customers. Buick could have gone with an alpha-numeric designation, or even dipped into its heritage for a storied moniker from the past.