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BMW EfficientDynamics hybrid supercar: production confirmed

BMW today gave the green light for production of the dramatic Vision EfficientDynamics hybrid supercar shown at the 2009 Frankfurt motor show. Munich admitted today that the tech underpinning the concept car was 'completely or virtually production-ready' and said that the car will be launched very much as shown in Frankfurt. It has started roadgoing tests of the 2+2 EfficientDynamics sports car and its three-cylinder turbodiesel hybrid system.

Chrysler unveils new ads to follow 'Halftime in America' campaign

A quartet of 60-second spots from the Chrysler/Fiat group launching this weekend comprises the next installment of the automaker's campaign that began famously during the Super Bowl with the two-minute "Halftime in America" commercial. Or, as Chrysler terms it, this is "the second half." The spots, all the work of ad agency Wieden & Kennedy, Portland, each aimed at a different company brand, are themed to the same "hope and encouragement" message delivered by Clint Eastwood in the campaign's first incarnation and continue the spirit of the "Imported from Detroit" motto. You can watch the ads at www.youtube.com/chrysler.

Hagerty contest seeks America's sweetest lemon for Concours d'LeMons

Our friends at Hagerty Insurance will be taking online submissions for a contest seeking America's best off-the-wall car. The “Sweetest LeMon” gets a free trip to the 2011 Concours d'LeMons. In contrast to the prestigious events and careful selections for the Monterey Classic Car Week, the third-annual LeMons event spotlights quirky and unusual cars chosen on a whim.