Citroen DS3 – the Conigurator

  The Citroen DS Inside Concept Configurator - build your own Citroen DS3 But yet another part is to involve the car-buying public, so Citroen has launched an on-line configurator for the yet to be released Citroen DS3, their small ‘Luxury’ car that was announced at the Geneva Motor Show as the Citroen DS Inside Concept. The Citroen DS3 is going to pit Citroen against the likes of the MINI and the Alfa Romeo MiTo. Which are tough acts to take on.

Nissan Patrol breaks obscure Guinness World Record

The Nissan Patrol, a cooler-looking version of the Infiniti QX80 with a Nissan front end, broke a Guinness World Record on Thursday at Sharjah International Airport in the UAE. The nearly 3-ton truck pulled a 170.9-ton cargo plane for more than 164 feet (50 meters), breaking the previous record for “Heaviest aircraft pulled by any production vehicle” by 15 tons. The previous record was attributed to the Volkswagen Touareg that pulled a Boeing 747 at 155 tons.

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.