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New Toyota Supra Concept first look – heading for Detroit 2014

New Toyota Supra Concept first look – heading for Detroit 2014 A new Toyota Supra is something Toyota were planning before the world’s economy jumped off a cliff in 2008, but with the world running out of money – and fripperies like sports cars low on the priority list – Toyota swerved away from its plans to launch a new Supra. But the world has moved on since 2008, and Toyota have got increasingly bullish about performance cars in the last year or two. So now it looks like a new Toyota Supra Concept is heading for next month’s Detroit Auto Show.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

McLaren P1 Concept is 97% production design (video)

At a private reveal of the new McLaren P1 Supercar in New York, McLaren has confirmed that 97 per cent of the P1′s styling will remain. McLaren has said that 97 per cent of the styling of the P1 Concept is exactly as the production version will look, with the only changes being some vents in the bumper to let hot air out and a tighter mesh on the grill at the back. The fac t that the P1 will stay faithful to the concept’s design already seemed evident after we had spy photos of the P1 visiting a McLaren supplier in Norfolk recently (and spy video of the P1 too), where we struggled to find anything different from the concept cars.