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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion
Sun, 14 Apr 2013Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.
BMW 4 Series Gran Coupe in the flesh: Geneva Motor Show
Fri, 07 Mar 2014The BMW 4 Series Gran Coupe lands in Geneva The big news from BMW at the Geneva Motor Show has been the arrival of the production version of the new X4, rather overshadowing the European debut of the BMW 4 Series Gran Coupe. Which is a shame. It’s a shame because the 4 Series Gran Coupe is a very good looking car – as is its big brother, the 6 Series Gran Coupe – even if we struggle to see how BMW are going to manage to differentiate it sufficiently from the new 3 Series saloon.
Porsche Boxster S: 2013 Autoweek Best of the Best/Car
Tue, 11 Dec 2012Today, Autoweek editors announced the Porsche Boxster S and Mercedes-Benz GL as the car and truck winners at the 2013 Best of the Best awards presentation. Editor Wes Raynal revealed the winners and presented Best of the Best trophies to representatives from the winning auto manufacturers. 2013 Porsche Boxster S: Autoweek Best of the Best/Car “As the only brand to have two models make our list of finalists, Porsche showed up in force,” Raynal said.