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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

Who's Where: Frank Stephenson to move to Fiat

Frank Stephenson, Director of Ferrari-Maserati Concept Design and Development, is to move to Fiat to become Head of the Fiat, Lancia and Commercial Vehicle Styling Centre, based in Turin. Fiat Auto has seen a number of senior management changes within the last week, as part of an overall restructuring of the group. These include the appointment of Karl Heinz Kalbfell, Chief Operating Officer of Alfa Romeo, who is to become Chief Executive Officer of Maserati and replace Martin Leach who is now leaving the Company.

Audi TT ultra quattro concept sheds 300kg & heads for Worthersee

The TT ultra quattro concept manages to tip the scales at 1111kg, 299kg less than the starting point – the TT S quattro – thanks to a new version of the TT’s aluminium space frame, carbon fibre reinforced plastic panels, carbon fibre for many body panels and some judicious use of magnesium. Other weight saving tricks include carbon ceramic brakes with aluminium calipers, titanium exhaust, cameras instead of heavy door mirror mechanisms, and carbon fibre and aluminium wheels. The weight saving extends to the interior of the TT ultra quattro concept too, with carbon fibre used for the door and centre console trims and glass-fibre reinforced plastic base for the seats which saves 22kh alone. But despite the weight savings Audi hasn’t made the TT ultra quattro concept a hair shirt outing with goodies like leather seats, AirCon and electric windows still on offer.