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New Hyundai Sant Fe Super Bowl adverts the most effective
Mon, 04 Feb 2013It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.
VW pokes, winks, smooches its way to new car sales
Thu, 01 May 2014Volkswagen launched its revamped consumer website on Thursday. It looks more like OK Cupid or Plenty of Fish or Match.com. Yeah, we’ve used a few, so what?
2013 Ford Fusion uses blue lighting to help drive blues away
Mon, 05 Mar 2012Can ambient lighting change mood and enhance a driver's alertness behind the wheel? Ford Motor Co. thinks so, and the company is using the 2013 Ford Fusion sedan to showcase its latest ideas.