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SEMA 2008 show report: Hummer H3

By Ben Whitworth Motor Shows 07 November 2008 09:49 Las Vegas being Las Vegas – and SEMA being SEMA – there’s probably no better place to unveil a trio of modded Hummers H3s. GM bosses bill the H3T Weekend Warrior, the H3 X and the H3 Alpha concepts as the last word in Hummer-ness. Let’s hope they’re serious about the ‘last’ bit… Perhaps.

Fiat Chrysler Automobiles reveals new name, logo

Earlier this month, Fiat purchased the remaining 41% of Chrysler, the American car company it has held a majority stake in since 2009. During this time, the two logos have appeared side-by-side on relevant forms of communication. But today the Group has unveiled a new corporate identity, which it says reflects “strong core values that represents a unique corporate culture, a common vision and a Group with an international reach”.

Hyundai move from Baboons to Kids to test quality

Hyundai let a troop of 4 & 5 year olds loose on an i30 to test quality Last year, Hyundai let a troop of 40 safari park baboons loose on an i30 to see if, left to their own devices, they could trash Hyundai’s very well bolted together (just ask Martin Winterkorn) i30. It was a clever way to demonstrate that the i30 doesn’t just look good, but is made of a bit more than recycled baked bean cans and Fairy liquid bottles. The i30 came through the baboon test with flying colours (even the company tasked with cleaning it up after the baboons commented on the story that they were impressed by how unscathed the i30 was), but Hyundai has now come up with a quality test that makes the baboon adventure look like a walk in the (safari) park.