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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Pagani Huayra sets Top Gear lap record and places marker for McLaren P1

The Pagani Huyra set a stunning record time on the Top Gear track last week and in the process laid down a marker for the new McLaren P1. The return of Top Gear at the weekend for Series 19 saw Richard Hammond get to grips with the Pagani Huayra – successor to his beloved Zonda – and after a thoroughly positive test drive Hammond handed over to the Stig to take the Huayra round the Top Gear track. In the hands of the Stig, the 6.0 litre V12 AMG engine with 730 horses powered the Huayra to a time of just 1:13.8, beating the previous record for a production car, held by the Ariel Atom V8, by a sizeable 1.3 seconds.

Fashion designers make their mark on Opel/Vauxhall Adams

Vauxhall has joined forces with fashion designers Louise Gray, James Small and Fred Butler by giving them the chance to personalize their own Adam car. Each designer had their own Adam to customize and they set about the task of using it as a canvas to express their own signature style. Gray, whose designs are typically colorful and bold, used foil-printed silk crepe and large sequins to personalize her car; Small's smooth, brightly- painted Adam represents his printed menswear line, while Butler's vibrant geometric design conveys his personal style.