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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Ford Focus RS rolls off the production line

Ford has announced this afternoon that the much awaited Ford Focus RS has now started to roll off the production line at its plant in Saarlouis, Germany. Long awaited, and much anticipated, the Focus RS is going to be available in 20 countries throughout Europe, with its biggest markets being Germany and the UK. Ford Focus RS rolls off the production line The Focus RS has a number of unique features – apart from its performance – including a wider track and wheel arches, new front and rear bumpers and a choice of three colours – Ultimate Green, Performance Blue and Frozen White.

Clarkson tops poll of dream celeb passengers

Jeremy Clarkson is the nation's favourite dream passenger, according to research by car-sharing website BlaBlaCar. Jeremy Clarkson would of course be great company, full of wit and un-PC humour. And you would get to hear him scream powerrrrrrrrrr every time you set off from the traffic lights.