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Fiat 500 gets Stop-Start

Flavour of the month, stop-start, and here’s another to add to the list. The Fiat 500 gets Start&Stop (I’ve lost count of the different monikers) as an option on the 1.2 Lounge, using Bosch technology to beef up the system to make it reliable. The Stop/Start also gets another Fiat moniker – Blue&Me – which gives the driver EcoDrive to aid emissions and adds hands-free phone and an entertainment system.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Nissan Extrem concept bows at Sao Paulo auto show

Wild concepts during auto shows are nothing new, especially from Nissan. The automaker is adding to its reputation with the Extrem small crossover, which debuted recently at the Sao Paulo auto show. The Extrem is wild, but we could easily see it going into production, though Nissan's given no indication of such.