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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Misconduct behind Charles Morgan dismissal

New documents have emerged showing Charles Morgan was sacked from Morgan Motor Company due to four counts of alleged misconduct. Information seen by Autocar outlines that the decision was made by the members of the board of Morgan Technologies – a panel on which some of Charles Morgan’s own family sit. On Bing: see pictures of Morgan cars Find out how much a used Morgan costs on Auto Trader In a board meeting earlier this year – held while then company strategy director Morgan was away on leave due to health problems – Morgan Motor Company executives determined that Charles Morgan had posed as company chairman, despite his demotion back in February 2013.

McLaren P1 – 0-124mph in under 7 seconds & just 375 P1s being built

The new McLaren P1 – to be unveiled at the 2013 Geneva Motor Show – will hit 124mph in under 7 seconds. Just 375 being built. McLaren say that the P1 – which we know has 903 bhp – will get to 62mph ‘under 3 seconds’, to 124mph in ‘under 7 seconds’ and to 186mph in ‘less than 17 seconds’.