S-a Books Ls Swaps: How To Swap Gm Ls Engines Into Almost Anything Part 156 on 2040-parts.com

Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.

Audi R8

Audi has unveiled the new R8 supercar, closely based on the Le Mans concept that was shown three years ago in Frankfurt. The two-seat car uses a shortened version of the Lamborghini Gallardo platform, and is powered by a 4.2-liter V8 using FSI technology first introduced by the A2. Like the now-obsolete small car the R8 is also constructed of an aluminum space-frame, keeping weight down to 1360kg.

New Peugeot 208 production cut as sales disappoint

Peugeot is cutting back on production of the new 208 as its sales fail to reach expectations, just six months on from launch. It’s not enough when Europe is ion the midst of an economic crisis and car buyers are polarised between ‘budget’ cars that offer more for less than mainstream offerings and ‘Premium’ models that are bought on the back of a preconceived notion of more kudos. That leaves car makers like Peugeot (and Renault, Citroen, Vauxhall, Ford, Opel, Fiat…) between a rock and a hard place, unable – or unwilling – to compete with the offerings from Korea and saddled with a brand that doesn’t have the ‘class’ of an Audi or a BMW or a Mercedes or even a VW.