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Porsche uses phone-formatted bar codes to connect with customers
Tue, 12 Jul 2011Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.
Call for Entries: CDN-GM Interactive Design Competition 2012
Fri, 06 Jul 2012With temperatures soaring across North America, there's no better time to hunker down in an air-conditioned room with your pen, vellum, and markers (or, more realistically, your computer and tablet) and get working on your entries into the GM Interactive Design Competition 2012. It's only been a month since the official launch of the 2012 GM Interactive Design Competition and we're already seeing strong participation and a very high level of quality for the entries. Open to all full-time college or university students from across the US and Canada, this competition is a great way to gain exposure, but also to keep up and improve your skills over the summer. With five paid internships (housing included) at GM's studios in Warren, MI up for grabs, there's no better launchpad for your career in the automotive industry, and getting your entries online early also gives you a head-start on the competition by allowing the public and mentors to critique and review your work.
Ford Fiesta [w/Gallery]
Thu, 06 Sep 2012The facelifted Ford Fiesta features design cues that bring it in line with the latest Ford global design language and concept vehicles. The biggest changes are to the front of the Fiesta, where its trapezoidal grille has moved further up the front mask and is flanked by new headlamps with LED daytime running lamps, as well as a new 'power-dome' hood (ironic given the new 3-cylinder, 1.0-liter engine). These changes allign it with the new Fusion/Mondeo that will also make its debut in Paris.