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Chevrolet Nova 'Innovator' wins Goodguys award
Tue, 12 Jul 2011Alex Covington knows that picking the proper street machine takes time. Many fit the basic bill, but few stand up to the scrutiny of the judges at the Goodguys Optima Batteries Street Machine contest. His customized 1967 Chevrolet Nova, named Innovator, rang all the right bells on July 9 when it won the 2011 Street Machine of the Year award.
New Hyundai Sant Fe Super Bowl adverts the most effective
Mon, 04 Feb 2013It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.
Lexus RC F Coupe: OFFICIAL
Thu, 09 Jan 2014The Lexus RC F (pictured) revealed ahead of its Detroit debut The Lexus RC F Coupe has been revealed ahead of its debut at Detroit next week, and it looks very promising. Lexus aren’t being specific about its output, but they do say the RC F is “the most powerful V8 performance road-going car ever developed by Lexus” with over 450bhp. That makes the RC F more powerful than the BMW M4 or the Audi RS5 which should mean the Lexus will be able to hold its own with the hot coupés from Germany, with a 0-62mph in the low 4 seconds.