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Chrysler launches 'Born Makers' ad campaign

Chrysler is launching its ad campaign for the 2015 200 sedan on Saturday. The brand gave us a sneak peak of the new Ameri-centric commercial on Friday. The effort will include 30- and 60-second television spots and in-theater ads in addition to activity in print, digital and social media.

BMW makes 1,000 workers permanent

AROUND 1,000 agency workers at car giant BMW are to be made permanent employees, guaranteeing job security for years. The change, being made in two phases, was warmly welcomed by the Unite union, describing it as a great Christmas present. The announcement covers workers across a number of BMW sites including the Mini plant in Oxford, pressings plant in Swindon and Hams Hall engine site near Birmingham.

Ferrari launches 12-year Power Warranty

Have you managed to save enough pennies for a new Ferrari 458 Italia, only to find yourself reluctant to take the plunge? Perhaps you’re fearing the ongoing cost of running such a thoroughbred supercar, you know, should things go wrong. But worry no more, because Ferrari has launched a new ‘Power Warranty’.