Sabelt Race Seat on 2040-parts.com

Could Michelin’s Active Wheel truly transform the car?

Cars today have evolved and been refined to an extraordinary degree, but carmakers – and car designers – are still always looking for ‘the next big thing'. Yet despite a myriad of recent technical innovations, ask the man on the street what is the problem with cars of today, and he'll likely reply along the lines of "they all look the same". Mass production processes, packaging requirements and safety and regulatory constraints are just a few of the reasons why it is hard to make a car that looks truly different.

VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Electric Mercedes B-Class for China

Mercedes B-Class is the basis for new China BEV Back in March we reported that Mercedes and Chinese car maker BYD – they of the high-end battery technology – were getting cosy with plans to launch a new car make in China. And it looks like the first product on the list will be a BEV (battery electric vehicle) based on the current – soon to be repalced – Mercedes B Class. Which makes a lot of sense.