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Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

Maserati GranCabrio UK debut

Jodie Kidd at the UK launch of the Maserati GranCabrio We have no problems with how it looks. It doesn’t disappoint in the way so many cabrios do – it’s still elegant and stylish even if a four-seat cabrio from Maserati seems a bit incongruous. But now the 175mph cabrio is here, Maserati are rolling out what they can in the way of publicity.

Alcraft and RCA announce design competition winner

Alcraft Motor Company has announced the winner of a design competition featuring students from the Royal College of Art (RCA) Vehicle Design program. The contest, which concludes a joint project exploring British design values and personalized vehicle design, challenged students to develop a personalized design package for Range Rover models. Winning student Jed Sheehan collected his award for his treatment of the flagship Range Rover, which Alcraft has transformed into a design study.