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CAR tech: why Porsche needs hybrids

At the launch of the 997-generation 911 Turbo in 2006, Porsche faced a daunting future. Anti-car chatter from EU legislators proposed banning anything that produced more than 241g/km of CO2 and exceeded 101mph. ‘We’ll have to close if the European Commission decides that every carmaker must reach [these targets],’ a Porsche exec told CAR.

Ford starts big push on redesigned Explorer, touting fuel economy and capability

Ford Motor Co. will emphasize fuel economy, off-road and towing capability and a smoother ride when it launches TV and print advertising for the redesigned 2011 Explorer next month. In other words: Different build but better capability, Ford says.

Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.