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Red Bull race in L.A. draws 111,000

No one really knows the precise makeup of the stuff that fills those ubiquitous Red Bull energy drink cans, but the compelling mixture seems to make people accomplish extraordinary things. For instance, on Saturday in Los Angeles, it got the city to shut down a long stretch of Grand Avenue and part of 5th Street for the wacky and spectacular Red Bull Soapbox Race Los Angeles. These events have been held regularly since the inaugural race in Belgium in 2000.

Automotive Brand Awards 2012 winners revealed

The Audi A3, Mercedes-Benz Concept Style Coupé and Volkswagen Up were amongst the winners of the 'Best of Best' awards at this year's Automotive Brand Awards. The difficult job of picking this year's winners went to a panel of representatives from the media, design and brand communications world along with universities and academies. The chosen few were: freelance journalist Masatsugu Arimoto; freelance author and journalist Jürgen Lewandowski and Head of Transportation Interior Design at Hochschule Reutlingen, Professor Andrea Lipp.

New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.