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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Rent-an-Aventador: Exotic-car rental companies cater to client needs

For those who adore exotic sports cars but want to avoid the staggering depreciation, high maintenance costs and laughable insurance premiums required for ownership, there is a solution: exotic-car rental. At its new Los Angeles airport location, Black & White Car Rental recently displayed its latest acquisition, a Lamborghini LP-700-4 Aventador to be used in a fleet that includes Ferrari 458s, Mercedes-Benzes and even daily drivers such as the Toyota Camry. “Obviously this car isn't our bread and butter,” said Dan Darvish of Black & White.

Hyundai to reveal Blue-Will plug-in hybrid at Seoul show

By Chris Chilton First Official Pictures 25 March 2009 14:15 Hyundai will reveal the Blue-Will, a dramatically-styled plug-in hybrid coupe, at the 2009 Seoul Motor Show that employs state-of-the-art lithium ion polymer batteries. The Blue-Will concept is powered by a direct injection 1.6-litre petrol mated to a CVT transmission. A battery pack mounted together with the fuel tank under the rear sat ensures cabin and luggage space doesn’t suffer and clever solar cells mounted in the glass roof panel generate power for the battery but don’t limit visibility through the glass pane Although the swoopy bodywork with its mixture of smooth curves and sharp intersecting hint at a future design direction for Hyundai, there are no plans to put the Blue-Will into production.