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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Facelifted Lexus GX 460 gets price cut for 2014

Lexus has just released pricing for its refreshed GX 460 SUV, or LUV as Lexus likes to call it, for Luxury Utility Vehicle. The most noticeable change on the outside is the updated corporate fascia in the form of the Lexus spindle grille, though the freshened GX 460 also gets LED headlights, along with daytime running lights and available LED fog lights. More importantly, the GX 460 will get a $4,710 price cut.

Warren Golf & Country Club Classic & Supercar event this weekend

There are plenty of supercar and classic car shows up and down the UK to keep petrolheads (and their families) fed with a regular dose of adrenalin and high-octane thrills, but it’s always nice to report on a new one, especially a new one that offers the promise of something worth making the effort for. The Warren Golf & Country Club, which nestles on the Warren Estate in Woodham Mortimer – far from the white stilettos and tangoed complexions of the more chavvy parts of Essex – has its first ever classic and supercar show event this Saturday (4th May 2013) and they’ve made a pretty good fist of putting an appealing array of goodies together. Max Chilton, a relatively new entrant in the F1 world, will be there together with his Marussia F1 car, as will be the entire Le Mans Jaguar XJR Team thanks to local specialists JD Classics.