Semi-ldd Caliper W/bracket on 2040-parts.com

Videos: Volkswagen's exterior and interior designers highlight the Up's design elements

We've enjoyed the design of Volkswagen's new Up since we first saw the vehicle in concept form at the 2007 Frankfurt motor show. Devoid of any extraneous detailing, the simple, product design aesthetic is pared back to represent the crux of VW's design philosophy: pure, simple and solid.  The result is a harmonious design that stands out from the pack, with simple surfacing and subtle detailing; the Up's design is pure and minimalistic, which serves to exude quality in the product. Inside, the vehicle is brimming with space-saving design details.  From an IP devoid of central air vents to a thin headrest that visually extends the height of the interior, the Up is a success story in space efficiency, but it is also finished to a high level using quality materials.

Mazda mourns Neil Warrior

Mazda's Director of Public Relations - Neil Warrior - sadly lost in the Air France tragedy When a plane goes down it understandably makes headlines as the loss is so big in one fell swoop. Paradoxically, the news coverage also illustrates just how safe air travel normally is. After all, more people are lost every day in road accidents than in even the biggest air disaster.

The Hidden Work of Design Consultancies

Most major car companies carry out most of their design work themselves, with dedicated design departments increasingly capable of handling every aspect of the design process. But few car companies do not use the services of external car design consultancies for some smaller projects, and many smaller car companies use such consultancies to supplement their more limited in-house design facilities on larger design projects. Throughout the world there are numerous companies offering these design services to car companies.