Sheppard Steering Gear Box Model 292 on 2040-parts.com

Hyundai & Kia responsible for big positive impact on European economy

A report by economics consultants London Economics reveals the big positive impact Hyundai and Kia are having on the European economy. We already know that both Hyundai and Kia are looking at 2013 more as an exercise in building their ’Brand’, rather than simply selling more and more credible cars. ‘Brand’ is often as much about perceptions as anything else, so if you can address any possible negatives for your brand, as well as producing cracking products, you’re on to a winner.

Mugen Honda CR-Z Hybrid – but don’t get too excited

The Honda CR-Z Hybrid gets the Mugen treatment Honda are trying to tell anyone who will listen that the Hybrid Honda CR-Z is a modern version of the Honda CRX. You know, all fun and sporty and nimble and on the right side of warm, but with all the green goodness people think they have to want. We haven’t actually come across anyone who buys in to the idea, but Honda aren’t giving up on the marketing pitch of the Honda CR-Z as the first ‘Sporty’ hybrid with the production version of the CR-Z debuting at Geneva next week.

Nissan and PlayStation to grow gamer-to-racer program for 2012

Nissan and PlayStation will hold their fourth GT Academy in 2012. The program trains gamers to race real cars competitively and will expand to include the United States, Russia, Germany and Europe. This year's contest will start on May 1 and remains open until June 24.