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Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

New Jaguar XE London reveal on 8 September – more XE details revealed

The new Jaguar XE will be revealed in London in September The new Jaguar XE – the new smaller Jaguar that aims to take the fight to cars like the BMW 3 Series and Mercedes C Class – will be revealed in London on 8th September, and Jaguar are promising the new XE will be “true sports saloon with class-leading dynamics, refinement and technology”. Jaguar want us to see the XE as a spiritual successor to the Mark II Jaguar, a car that redefines the sports saloon and is a proper drivers car. It’s a big aim, but it looks to have a lot of promise.

Jaguar XJR (2013) first official pictures

Jaguar has plumbed its most potent supercharged V8 engine into the XJ, to create the new range-topping XJR. Making its debut at the New York motor show on 27 March 2013, the new model is the fastest Jag limo ever to wear the XJR badge. Jaguar's 2013 XJR: the details Under the bonnet is a supercharged 5.0-litre V8, putting out 542bhp. It's the same engine used in the other flagship performance Jaguars: the XKR-S and XFR-S.