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Audi digs at Mercedes with the help of a pair of Spocks (video)

Audi likes nothing more than a bit of ‘celebrity’ kudos, which is why you’ll find endless celebs (and royalty) running round in Audis thanks to ‘enhanced’ lease deals and freebie cars. But it’s not just individual celebs that Audi loves, they also love a blockbuster film or two, which is why you’ll also see Tony Stark running around in a car with four rings in Iron Man 3 and, although there aren’t many Audis in space (or on the Enterprise), you’ll find Audi pitching in for a bit of PR on the back of the new Star Trek film – Star Trek Into Darkness. Audi has enlisted the services of Mr Spock in the guise of the original (Leonard Nimoy) and the new (Zachary Quinto) to highlight the benefits of driving an Audi, and getting a dig in at Mercedes in the process.

McLaren celebrates 50 years at Amelia Island Concours d'Elegance

The company that revolutionized motorsport will celebrate 50 years at the 19th annual Amelia Island Concours d'Elegance this coming March. Five decades of classic McLaren racers will be on display, including honoree Jochen Mass' 1977 McLaren M23 Formula One racer as a part of the “Cars of Jochen Mass” class. McLaren earned its reputation by not only dominating the motorsport world, but also through relentless pursuit of more speed and technology.

MG and 'Rover' set to re-join forces

By Keith Adams Motor Industry 03 July 2007 01:29 Reports in China suggest that Shanghai Automotive Industry Corp (SAIC) is once again in talks with Nanjing Automobile Corp (NAC), the owners of the MG marque and the Longbridge factory. The deal is being backed by Chinese government, which wants to see more cars sold in export markets. Are we looking at the creation of a latter day MG Rover based in the Far East?