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Mini Vision concept: what does it say about the brand's future?

The sight of Mini design head Anders Warming presenting a holographic, 3D projection of the Mini Vision concept as if appearing in his own cartoon was certainly a new one on us, but it captured the quirky, slightly left-field image the subsidiary of BMW Group has cultivated since its relaunch 13 years ago. As the 'Vision' tag suggests, this is billed as a marker of intent for the brand's future design direction rather than a pre-production teaser of the new Mini hatchback (Cooper in most markets) we'll see later this year. However if the third-generation 'new' Mini doesn't look remarkably similar we'd be amazed, such is the level of productionized detailing on this purely digital model.

Mid-Engine Wonders, an AW List

The mid-engine. Stepping up to a mid-engine car is like going from Triple-A ball to the majors. There’s plenty of skill in Triple-A, and you can go a whole lifetime in it and be happy.

Webinars: Perceived Quality in the Digital Design World

Car Design News hosted a new webinar with Icona Solutions yesterday, June 8th. Focusing on perceived quality in the digital design world, Icona Solutions' Dr John Maxfield explained how the company's aesthetica software – which enables design teams to gain early insight and resolve fit and finish issues – can improve perceived quality and craftsmanship. Hosted by Dr John Maxfield, Technical Director and Founder of Icona Solutions Ltd, the webinar demonstrates how aesthetica helps designers produce realistic images of real world products, including materials / color / finishes, with targets to allow early perceived quality reviews.