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Honda – made in the UK

Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.

Jaguar Land Rover open new engineering test centre in Dubai

Jaguar Land Rover are growing at a tremendous rate, and that means more and more testing of cars to make sure they can cope with the extremes of climate they’re subjected to by owners around the world. So as part of their growing test programme, JLR have extended their testing and engineering facilities in the Al Barsha area of Dubai so they can test durability, calibration and hot weather testing for heat and humidity as well as test the powertrains, chassis, HVAC and, as this is Dubai and it has plenty of sand, they can also give the Land Rover Terrain Response systems a proper workout. JLR has been hot weather testing in Dubai for more than 12 years – an area where temperatures can reach 50 degrees Celsius – and the new facility replaces a much smaller one in the same area, and joins Jaguar Land Rover’s other test facilities at the Nurburgring, Arjeplog in Sweden and Phoenix and International Falls in the States to ensure all JLR’s new cars get subjected to everything from extreme hot and cold to track work.

Ford Verve Sedan, F150 (2008): first official pictures

By Liz Turner Motor Shows 13 January 2008 18:48 The Mustang Bullitt GT is the cherry on top, not of a cake, but a pile of bread-and-butter products at Detroit that could save Ford. The Blue Oval has unveiled an all-new mighty F150, a four-door US version of the Fiesta-sized Verve concept seen at Frankfurt and a range of turbocharged direct-injection petrol engines, dubbed EcoBoost. Derrick Kuzak, group VP for global product development, told CAR Online that to truly reduce emissions you need a mass-production solution people can afford, and EcoBoost doesn’t need all the expensive and complex after-treatments for NOx and particulates needed by diesel to meet US regulations.