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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Toyota Hybrid X unveiled

By Tim Pollard First Official Pictures 03 June 2007 02:34 Toyota Hybrid X: that's an odd name... Apparently, the Hybrid X was named after its unconventional U-shaped front and rear windscreen pillars. Seen in plan view from above, they nearly meet in the middle to assume the shape of an X.

U.S. unveils blueprint to tackle driver distraction

Transportation Secretary Ray LaHood said Thursday the agency isn't looking at new regulations to address distracted driving, but rather is calling on automakers to step up voluntary efforts to combat risks with new technologies and education. LaHood, who's made distracted driving a top automotive safety priority of the Obama administration, said he's met with the CEOs of numerous automakers and feels confident "they're committed to safety." He even praised Subaru of America for a TV ad that highlighted the dangers of driver distraction. The commercial featured a father talking to his teenage daughter about the risks of using a cell phone while on the road.