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Audi A1: the marketing blitz falls flat – & rolls over

The Audi A1 flips over The Audi A1 should be a breeze for Audi. They’re perceived as makers of premium cars and the A1 looks to offer everything buyers expect in an Audi, but in a smaller package. And things got off to a decent start.

Ralliart unit folds, but Mitsubishi keeps name

Mitsubishi will continue using the “Ralliart” brand name despite the demise of the Japanese racing parts company this week. Ralliart Inc., a wholly owned Japanese subsidiary of Mitsubishi Motors Corp., informed global distributors on Wednesday that it would cease business operations March 31. In the United States and Europe, Mitsubishi markets a Ralliart sports version of its Lancer, which has become a sporty halo car for the brand.

McLaren SLR Edition revealed

McLaren SLR Edition A year ago – almost to the day – we reported that the very last McLaren SLR had rolled off the production line (well, production floor is more like it at McLaren) and that McLaren and Mercedes were going their own ways – McLaren with the McLaren MP4-12C and Mercedes with the Mercedes SLS AMG. The swansong for the SLR was the SLR Stirling Moss, an SLR dressed up like a silver arrow car from the 1930s, without a roof and only a vestigial windscreen. Or at least we we believed the Stirling Moss was the last SLR.