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Brabus V12 cabriolet squeezes 800 hp into an E-class Mercedes-Benz

Consider German tuner Brabus the BALCO to Mercedes-Benz’s Barry Bonds: Brabus makes the cars stronger, faster and meaner. First, Brabus attacked the Mercedes E-class sedan, and then it went crazy on the coupe, installing insane V12 engines in both. Now, the mad scientists are pumping up the four-seat cabriolet.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Clay modeler turns steel sculptor in new exhibition

A GM Holden clay modeler who has used his skills to transform scrap metal into over 400 works of art will display his creations at an new exhibition in Melbourne, Australia.   Jamie Schena, whose sculptures will be displayed in his ‘Mechanisation' show at custom bike shop Gasolina, sold his first artwork in 2001 after starting to sculpt models from bits of scrap metal lying around his father's workshop. After helping to rebuild engines and design farm machinery in his family's mechanical and engineering business, he moved to Melbourne to study Industrial Design at Monash University.