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Lexus launches 'Design Matters' campaign
Wed, 24 Apr 2013Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.
McLaren celebrates 50th birthday with special edition 12C supercar (2013)
Fri, 24 May 2013McLaren will build 100 special edition 12C supercars to celebrate its 50th anniversary in 2013: 50 coupes and 50 folding hard-top Spiders. The birthday edition cars get bespoke lightweight components from McLaren Special Operations (MSO) and extra accessories, as well as a hefty price bump. You'll pay £196,000 for a hard-top McLaren 50 12C, and £215,500 for the McLaren 50 12C Spider – a hefty £20,000 rise over the standard cars' price tags.
Ford Marks 30 Years Of Diesel Power
Fri, 23 May 2014THE MIGHTY Blue Oval is marking 30 years of diesel power this year. 1984 saw the introduction of Ford’s derv-powered Fiesta and, to illustrate the power of the black pump, the firm now sells almost 119,000 of them. According to the carmaker, today diesel power represents 38.5 per cent of all Ford car sales, making the introduction of its first mainstream diesel car a significant landmark.