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Commentary: Victoria Beckham appointed Creative Design Executive at Range Rover

On hearing that Victoria Beckham (aka Posh Spice) had become Range Rover's Creative Design Executive last week, initial reaction was to check the date – was it April 1st? Apparently Land Rover wasn't fooling anybody, instead sending shockwaves through the automotive industry with the announcement, made at the unveiling of the Evoque at Kensington Palace, London. Celebrity brand tie-ups are nothing new – Justin Timberlake is currently the Audi A1's brand ambassador – yet the implication is that Beckham's involvement with Range Rover will go much further.

Show Review: RTT Salzburg Conference

This is the seventh annual conference that RTT has run, and the second year it has chosen to do so in Salzburg at the Salzburg Residence in the heart of this elegant historical city. RTT is now an established supplier of visualisation software solutions and services to various industries, principal amongst which is the automotive design industry. The conference was orientated around showing related digital visualisation case studies from the broad portfolio of RTT associates and clients including Porsche, BMW, EA Games and Audi.

Bristol Cars sold to China. Possibly.

Bristol Cars - is it a Chinese Takeaway Earlier this month we reported the sad demise of the quirky and eccentric supercar maker that is Bristol cars, forced in to administration through a shortage of equally eccentric millionaires to buy their creations from another time. The good news is that they still look like a viable entity if they’re properly marketed, so we didn’t expect it to be too long before a buyer popped up and grabbed the Bristol Cars name, its Kensington showrooms and the handful of staff left. So we weren’t surprised to get an email this morning from China telling us the press there are reporting that the Xinjiang No1 Tractor Company – a State-owned maker of tractors (you’d never have guessed) – had snapped up Bristol Cars from the administrators.